Protecting our brand and reputation

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Principles

We all play our part in preserving and strengthening the reputation of our company to help our business achieve its strategic goals.

We will

Behave in a manner that maintains and reflects well on our brand at all times, using care and good judgement when speaking about our business, colleagues or stakeholders;
Talk to Corporate Affairs before committing to, or carrying out any internal communications activity across functions, businesses, regions or the Rolls-Royce Group;
Not speak to the media, politicians or members of the investment community about our business without first being given authorisation by Corporate Affairs;
Not use internal and external social media to show information about the company and its stakeholders that is confidential, inappropriate, export controlled, commercially sensitive, inaccurate, vulgar, obscene, threatening, intimidating, harassing, libellous or discriminatory; and not use social media on behalf of the company in an official capacity without first getting written approval from Corporate Affairs;
Protect our brand by following our brand guidelines; and
Not permit our brand to be used by others – including our suppliers – nor create new brands, endorsed brands or sub-brands without first being given authorisation by Corporate Affairs.

What happens when…

A journalist has contacted me and wants to know about a new product. She has asked me for an interview, is this ok?

A member of our Corporate Affairs team will be the official spokesperson on all Rolls-Royce issues – big and small. Even if you are an expert on the new product, before you agree to anything, ask the journalist to speak with our team first. You can find contact details on our website https://www.rolls-royce.com/media.aspx#section-contacts

We’ve just finalised a deal with a new supplier and I’ve been asked for a quote for their press release. Can I send them one?

Our brand is recognised and regarded throughout the world so it is not surprising that suppliers want to promote that they work with us, but we must protect this valuable asset. It’s important that you follow the Third Party Marketing and Publicity Process to determine if they can share this deal with the media.

We’ve just finalised a deal with a new supplier and they want to put our logo on their website/marketing materials. Can I send it to them?

Our brand is recognised and regarded throughout the world so it is not surprising that suppliers want to promote that they work with us, but we must protect this valuable asset and prevent it being misused. Please contact [email protected] who will be able to advise you.

My team has just completed an incredible project and it would make great material for an advertising campaign or a trade press release. How can I publicise our work?

We’d love to hear about your achievements. Please share your success with the Marketing and Communications team within your business unit or directly with the Director of External Communications within Corporate Affairs if you are in a central function (such as IT, Finance or HR). They can advise on potential next steps.

Group Policies

If need more information having reviewed our principles, these policy documents could help:

Some of these are internal links and only available if accessing from a Rolls-Royce GAD network asset.

Additional Guidance

Having reviewed our principles and policies another potential source of information might be:

Some of these are internal links and only available if accessing from a Rolls-Royce GAD network asset.

Third Party Marketing and Publicity Process
Rolls-Royce brand guidelines
Rolls-Royce Brand architecture guidelines

Contacts

Still not clear, then contact the relevant Subject Matter Experts:

Some of these are internal links and only available if accessing from a Rolls-Royce GAD network asset.

Strategic Marketing - Internal Communications
Strategic Marketing - External Communications
Investor Relations
Trademarks team

If need more information having reviewed our principles, these policy documents could help:

Some of these are internal links and only available if accessing from a Rolls-Royce GAD network asset.

Additional guidance on specific country application of this section as applied to recognised Employee Representatives can be provided by the Regional HR Department.

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Rolls-Royce pioneers cutting-edge technologies that deliver clean, safe and competitive solutions to meet our planet’s vital power needs.